MoneyMinding Monitor

Creative Use of PR Leads

Catherine here again… as part of our “task sharing” at MoneyMinding, Tracy is listed as a money expert in the very useful PR program run by Dan Janal, called PR Leads.  And I prescreen the PR opportunities that are filtered and sent our way, so that Tracy can respond to the good ones.

These aren’t always directly related to personal financial planning, as today’s experience shows.  Usually I look for queries such as “how do you reestablish credit after a financial struggle” or “what is the right amount of money to save for retirement”.  Those are very obviously questions that can use MoneyMinding’s unique approach in a quick three-point response.  But today, one of the ones that came in was “what expert advice would you give for shopping at garage or yard sales?”  It seems simple, it seems trivial, it seems hardly worth a second thought.  But it’s also good territory for a MoneyMinding Mentor moment.  So, channelling Tracy (who is still in Vancouver at our Mastery training), I respond with our best MoneyMinding information.  You know - go with a plan, cash, a spirit of abundance and be open for opportunity.  That sort of thing.

 And wouldn’t that “trivial” piece be the one that gets a response from the journalist writing the piece!  Within half an hour of my response, I got another email asking for advice with bargaining.  She followed up!  So money expert Tracy Piercy will be getting a mention in a big Chicago newspaper.  It’s all part of the “I heard of you somewhere” factor that PR expert Jill Lublin tells us to do. 

If you are an expert (and aren’t we all!), and needing publicity for your business, I certainly recommend PR Leads (www.prleads.com) And Jill Lublin at www.promisingpublicity.com. 

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Radio Time at MoneyMinding

While the Internet is increasingly important to MoneyMinding’s marketing strategy, there’s still a huge place for radio in our overall plan.  For starters, most of our MoneyMinding members are women aged 40 - 60… and we listen to the radio! In our cars, at our work, even at home, it’s what we’ve grown up with and we’re a loyal bunch.

 Taking advantage of that fact, we’re finding great programs and stations where Tracy and other MoneyMinding advisors can get the word out.  Sunday Jan 20th, Tracy was a guest of Sandra Yancey on the eWomen Network Radio show.  It’s a wonderful platform for women in business, being widely syndicated throughout the USA.  Then the very next morning, Ohio radio listeners could hear Tracy on the Pat In The Morning Show on WWOW, near Cleveland.  A 6 am wake-up call for Tracy put her just at the end of rush-hour in Ohio, which is 3 hours ahead.  Let us know if you were one of the listeners this week!

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